{"id":11906,"date":"2025-01-16T12:53:04","date_gmt":"2025-01-16T11:53:04","guid":{"rendered":"https:\/\/tastingspain.socialypsum.com\/?p=11906"},"modified":"2025-02-12T13:38:53","modified_gmt":"2025-02-12T12:38:53","slug":"zaragoza-turismo-launches-the-preserbarzgz-campaign-to-support-and-revitalize-the-hospitality-industry-2","status":"publish","type":"post","link":"https:\/\/tastingspain.socialypsum.com\/en\/zaragoza-turismo-launches-the-preserbarzgz-campaign-to-support-and-revitalize-the-hospitality-industry-2\/","title":{"rendered":"Zaragoza Turismo Launches the #PreserBarZgz Campaign to Support and Revitalize the Hospitality Industry"},"content":{"rendered":"<p>The <strong>Zaragoza City Council<\/strong>, in collaboration with <strong>three hospitality associations<\/strong>, has launched a <strong>prepaid voucher website<\/strong> to encourage citizens to <strong>support local restaurants and bars<\/strong>, helping the sector recover from the <strong>Covid-19 crisis<\/strong>.<\/p>\n<p>The goal of <strong><a href=\"http:\/\/www.preserbarzgz.com\" target=\"_new\" rel=\"noopener\">www.preserbarzgz.com<\/a><\/strong> is to <strong>motivate residents and visitors<\/strong> to <strong>rediscover and enjoy Zaragoza\u2019s vibrant dining scene<\/strong>.<\/p>\n<h3><strong>A Campaign to Strengthen Zaragoza\u2019s Culinary Identity<\/strong><\/h3>\n<p><strong>Zaragoza, Tuesday, June 2, 2020<\/strong> \u2013 The <strong>#PreserBarZgz campaign<\/strong> aims to actively <strong>boost all bars and restaurants in the city<\/strong>, recognizing them as <strong>a key part of Zaragoza\u2019s tourism and leisure scene<\/strong>. The initiative also seeks to reinforce Zaragoza\u2019s reputation as a <strong>top-tier gastronomic destination<\/strong>, according to <strong>Deputy Mayor and Councilor for Culture and External Promotion, Sara Fern\u00e1ndez<\/strong>.<\/p>\n<p>At the core of the campaign is a <strong>newly created website<\/strong>, <strong><a href=\"http:\/\/www.preserbarzgz.com\" target=\"_new\" rel=\"noopener\">www.preserbarzgz.com<\/a><\/strong>, designed to be <strong>visually engaging and user-friendly<\/strong>. The site explains the campaign\u2019s <strong>philosophy and operation<\/strong>, allowing users to <strong>download prepaid vouchers<\/strong> of <strong>\u20ac10, \u20ac20, \u20ac30, \u20ac40, or \u20ac50<\/strong>, which they can later <strong>redeem at their chosen establishments<\/strong>.<\/p>\n<p>This initiative, developed in partnership with <strong>Horeca, the Association of Caf\u00e9s and Bars, and El Tubo<\/strong>, is built around the message:<br \/>\n<strong>&#8220;The bars are back. Help us bring them back to life.&#8221;<\/strong><\/p>\n<p>The campaign aims to <strong>inspire both locals and tourists<\/strong> to <strong>return to Zaragoza\u2019s restaurants and bars<\/strong>, <strong>revitalizing the city&#8217;s rich gastronomic heritage<\/strong>. Importantly, all participating establishments have implemented <strong>strict hygiene and health protocols<\/strong> to ensure a <strong>safe and trustworthy environment<\/strong>.<\/p>\n<h3><strong>Public-Private Collaboration for Post-Pandemic Recovery<\/strong><\/h3>\n<p><strong>Sara Fern\u00e1ndez<\/strong> emphasized the <strong>importance of strengthening public-private cooperation<\/strong>, given the <strong>severe impact of the Covid-19 crisis on the hospitality sector<\/strong>.<br \/>\n<em>&#8220;To actively support this industry, Zaragoza Turismo has launched the #PreserBarZgz project,&#8221;<\/em> Fern\u00e1ndez stated.<\/p>\n<p>Restaurants, bars, and caf\u00e9s <strong>interested in joining<\/strong> the campaign <strong>can contact the relevant associations<\/strong>, whether they are already members or not.<\/p>\n<p>With <strong>#PreserBarZgz<\/strong>, <strong>Zaragoza Turismo<\/strong> and the collaborating <strong>hospitality associations<\/strong> have come together to turn a <strong>challenging situation into an opportunity<\/strong>\u2014one that fosters <strong>partnerships<\/strong> and provides <strong>essential support to a sector crucial to Zaragoza\u2019s economy<\/strong>, now in greater need than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Zaragoza City Council, in collaboration with three hospitality associations, has launched a prepaid voucher website to encourage citizens to support local restaurants and bars, helping the sector recover from the Covid-19 crisis.<\/p>\n","protected":false},"author":2,"featured_media":11410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,294],"tags":[],"class_list":["post-11906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-blog-zaragoza-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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