{"id":11898,"date":"2025-01-16T13:51:24","date_gmt":"2025-01-16T12:51:24","guid":{"rendered":"https:\/\/tastingspain.socialypsum.com\/?p=11898"},"modified":"2025-02-12T13:38:06","modified_gmt":"2025-02-12T12:38:06","slug":"saborea-espana-and-ceav-join-forces-to-market-spanish-gastronomic-routes","status":"publish","type":"post","link":"https:\/\/tastingspain.socialypsum.com\/en\/saborea-espana-and-ceav-join-forces-to-market-spanish-gastronomic-routes\/","title":{"rendered":"Saborea Espa\u00f1a and CEAV Join Forces to Market Spanish Gastronomic Routes"},"content":{"rendered":"<p><em>&#8220;Both entities held professional workshops to introduce travel agencies to Spain&#8217;s culinary offerings.&#8221;<\/em><\/p>\n<p>During these <strong>online training sessions<\/strong>, the <strong>23 destinations<\/strong> of <strong>Saborea Espa\u00f1a<\/strong> presented everything they offer visitors in terms of gastronomy, enabling <strong>travel agents<\/strong> to become <strong>gastronomic experts<\/strong> who can better advise their clients.<\/p>\n<h3><strong>Showcasing Spain\u2019s Gastronomic Diversity<\/strong><\/h3>\n<p>In the first session, <strong>Seville, D\u00e9nia, Badajoz, Pamplona, Zaragoza, and Oviedo<\/strong> shared their extensive gastronomic offerings. Two days later, <strong>Vinar\u00f2s, Lanzarote, A Coru\u00f1a, Cullera, Le\u00f3n, Ciudad Real, and Tudela<\/strong> presented their experiences to more than <strong>100 attendees<\/strong>. The series concluded with <strong>La Palma, Cambrils, Segovia, Valladolid, Tenerife, Valencia, and Gran Canaria<\/strong>, showcasing their <strong>exceptional culinary traditions<\/strong>.<\/p>\n<h3><strong>Gastronomic Tourism: A Key Driver for Spain<\/strong><\/h3>\n<p>In Spain, <strong>gastronomic tourism<\/strong> is becoming increasingly important. Before the pandemic, <strong>82% of Spaniards<\/strong> reported having taken a trip in the previous two years with the <strong>primary goal of experiencing local cuisine<\/strong>, according to a <strong>2019 study by Dinamiza Consulting<\/strong>.<\/p>\n<p>This form of tourism helps <strong>diversify the tourism model<\/strong> in <strong>well-established destinations<\/strong>, where other types of tourism typically dominate. It provides an <strong>opportunity for year-round tourism<\/strong>, helping to prevent <strong>overcrowding in heavily visited areas<\/strong>.<\/p>\n<p>Gastronomic tourism not only <strong>attracts high-quality tourists<\/strong>, who tend to spend more and <strong>respect local culture<\/strong>, but it has also become a <strong>key competitive factor<\/strong> for tourist destinations, playing a <strong>decisive role in their branding and positioning<\/strong>.<\/p>\n<h3><strong>Collaboration with Travel Agencies<\/strong><\/h3>\n<p>Through these <strong>workshops<\/strong>, <strong>travel agencies<\/strong> received <strong>personalized insights<\/strong> into each <strong>Saborea Espa\u00f1a<\/strong> destination. Now, they can actively <strong>promote visits to different locations<\/strong>, emphasizing each area&#8217;s <strong>unique values and attractions<\/strong>.<\/p>\n<p><strong>Saborea Espa\u00f1a<\/strong> considers this collaboration highly valuable, as <strong>travel agencies<\/strong> will contribute to <strong>enhancing the structure of tourism products<\/strong> and <strong>boosting their commercialization<\/strong> within the national market.<\/p>\n<p>According to <strong>Carlos Garrido, President of CEAV<\/strong>,<br \/>\n<em>&#8220;Spain offers much more than just sun and beaches\u2014nature, cultural tourism, wine tourism, and, of course, gastronomy. Travelers increasingly consider gastronomy an essential part of their experience. That\u2019s why it is crucial for travel agencies to master everything Spanish destinations have to offer in this area. These workshops with Saborea Espa\u00f1a are a fantastic opportunity for them.&#8221;<\/em><\/p>\n<h3><strong>A Strategic Agreement for Culinary Tourism<\/strong><\/h3>\n<p>These sessions stem from an <strong>agreement signed between Saborea Espa\u00f1a and CEAV at FITUR<\/strong>, aimed at <strong>raising awareness of the Saborea Espa\u00f1a brand among Spanish travel agencies<\/strong> and introducing them to <strong>gastronomic travel proposals and key tourist routes<\/strong>. The ultimate goal is to <strong>enable agencies to market these experiences effectively<\/strong>.<\/p>\n<h3><strong>About Saborea Espa\u00f1a<\/strong><\/h3>\n<p><strong>Saborea Espa\u00f1a<\/strong> is <strong>Spain\u2019s national gastronomic tourism brand<\/strong>\u2014the <strong>first platform<\/strong> with <strong>international ambitions<\/strong> to promote Spain\u2019s <strong>tourism and gastronomy<\/strong>. It is composed of:<\/p>\n<ul>\n<li><strong>Hosteler\u00eda de Espa\u00f1a<\/strong><\/li>\n<li><strong>The Federation of Spanish Chefs and Pastry Chefs (FACYRE)<\/strong><\/li>\n<li><strong>The European Organization of Chefs (Euro-Toques)<\/strong><\/li>\n<li><strong>The Spanish Association of Gastronomic Tourism Destinations<\/strong><\/li>\n<li><strong>Paradores de Turismo<\/strong><\/li>\n<\/ul>\n<p>Additionally, <strong>Turespa\u00f1a<\/strong> provides <strong>institutional support<\/strong> for the initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During these online training sessions, the 23 destinations of Saborea Espa\u00f1a presented everything they offer visitors in terms of gastronomy, enabling travel agents to become gastronomic experts who can better advise their clients.<\/p>\n","protected":false},"author":2,"featured_media":11423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,241,243,244,249,251,257,259,261,263,264],"tags":[],"class_list":["post-11898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-news-a-coruna","category-news-cambrils","category-news-ciudad-real","category-news-gran-canaria","category-news-lanzarote","category-news-pamplona","category-news-sevilla","category-news-tenerife","category-news-valencia","category-news-valladolid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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