The Spanish Tourism Office in Munich, in collaboration with Saborea España, is organizing an exclusive event to highlight the gastronomy of six Spanish destinations: Gran Canaria, La Palma, Fuerteventura, Lanzarote, Dénia, and Cambrils. This event is aimed at a select group of tourism industry representatives, media professionals, food content creators, tour operators, and travel agencies specializing in the luxury and premium segments.
Promoting Spanish Gastronomy in the German Market
The main objective of the event is to promote the rich gastronomy of these destinations among the German audience, a market that increasingly values authenticity and culinary excellence in their travels. Spain has established itself as one of the top destinations for German tourists, and events like this strengthen the connection between gastronomy, culture, and tourism.
Six Chefs, Six Destinations
The event will feature six renowned chefs, each representing a different destination:
- Gran Canaria: Chef Aridani Alonso
- Fuerteventura: Chef Alexis Morales
- Lanzarote: Chef Vicente Félix
- Dénia: Chef Vicent Simó
- La Palma: Chefs Jacob Rodríguez and Tanausú Pérez
- Cambrils: Chef Sergi Palacín
Each chef will present a selection of tapas that embody the culinary essence of their region, blending local products with innovative techniques. Special mention goes to a vegetarian menu designed specifically for the German market, which has shown a strong interest in plant-based cuisine.
Innovation and Culinary Tradition
One of the event’s highlights will be its immersive format, combining a powerful gastronomic showcase with spectacular lighting effects and projections that create a fully immersive experience. This fusion of landscapes, gastronomy, and traditions from the six destinations will offer guests a unique sensory journey, allowing them to fully experience the cultural richness of each region while enjoying the chefs’ creations.
Notable attendees include:
- Alicia Lillo, Director of the Spanish Tourism Office in Munich
- Marlene Figueroa, Tourism Counselor of Fuerteventura
- Mayre Modrego, Manager of Euro-Toques España
The Importance of Gastronomic Tourism in the German Market
German tourism remains one of the most significant for Spain, with a 106% increase in German visitors in 2023 and an average spending of €1,388 per person. German tourists highly value gastronomy as a key factor in choosing their travel destinations. Thanks to its culinary diversity, Spain continues to be a leading destination in the market.
This event reinforces the commitment of the Spanish Tourism Office in Munich to promoting Spain as a gastronomic excellence destination, offering attendees an exclusive preview of the experiences awaiting them on their next visit to Spain.
