On March 13 and 14, 2024, Spain’s most prominent wine and gastronomy tourism professionals gathered at FINE, the country’s premier wine tourism event. Saborea Ciudad Real, Saborea Lanzarote, and Saborea Valladolid took center stage at this prestigious gathering, where the worlds of wine, gastronomy, and culture seamlessly blended in a setting of collaboration and networking.
FINE 2024: A Key Workshop in European Wine Tourism
Recognized as one of the most important workshops in Southern Europe for wine tourism, FINE brought together leading wineries and wine regions from across Spain, along with special guests from Portugal and Sicily. Over 100 international tour operators and specialized gastronomy agencies attended, eager to explore Spain’s expanding wine tourism market.
The event was inaugurated by Jesús Julio Carnero, Mayor of Valladolid, and Blanca Jiménez Cuadrillero, Councilor for Tourism and City Branding of Valladolid, alongside other distinguished figures in the industry.
Conferences and Expert Roundtables
Beyond the B2B meetings and professional networking, FINE 2024 featured a series of insightful sessions on wine tourism and gastronomic tourism.
📌 Key Highlights:
🔹 Opening keynote by Paul Wagner, a renowned speaker and analyst in the wine tourism sector, who examined the world’s most successful wine tourism models.
🔹 Panel Discussion: “Gastronomy and Wine Tourism: The Connection – The Spanish Case”, featuring:
- Natalia Briales (Turespaña)
- María Naranjo (ICEX – Spanish Institute for Foreign Trade)
- José Luis Benítez (Spanish Wine Federation)
- Ángel González Pieras (Castilla y León Regional Government)
- Lluís Pujol Marco (Saborea España representative)
This discussion underscored the vital role of gastronomy in enhancing the wine tourism experience and how Spain is leading the way in this sector.
Saborea España: Strengthening Spain’s Position in Global Wine & Food Tourism
For Saborea España, participation in FINE 2024 marked another milestone in its mission to promote Spain’s rich gastronomic and enological heritage on the national and international stage. Events like FINE help strengthen the connection between culture, gastronomy, and tourism, positioning Spain as a top destination for those passionate about fine dining and exceptional wines.
With initiatives like these, Spain continues to shine as a global leader in culinary and wine tourism, offering visitors unforgettable experiences in every sip and bite. 🍷✨
