On Wednesday, May 4th, a new commercialization workshop with Portuguese travel agents was held in Lisbon. Late in the afternoon, a productive networking session took place between destinations and travel agents, where Saborea España participated alongside several of its associated destinations, including Ciudad Real, Gran Canaria, León, Madrid, Segovia, Tenerife, and Valencia.
The workshop, organized by the Spanish Confederation of Travel Agencies (CEAV), is part of the 2022 collaboration agreement between Saborea España and CEAV. The primary goal is to enhance the promotion of gastronomic tourism not only among Spanish travel agencies but also, as in this case, among Portuguese agencies, strengthening the relationship between destinations and the travel sector, which plays a key role in the tourism value chain.
As part of this partnership, Saborea España and CEAV have carried out various promotional activities throughout the year, including participation in major international tourism events such as FITUR, Madrid Fusión 2022, and the CEAV Protour 2022 workshops. These efforts are essential for positioning Spain as a top gastronomic tourism destination and fostering direct connections with key industry professionals.
